You also have to check if there’s enough traction - if there are enough vintage pieces, for example, on at a good price. And then, the rights to the brand also have to be affordable, not owned by a big group - because if they’re owned by a big group they’ll sell for big money. For example, it was easy for Nivada, with the Chronomaster or the Depthmaster. There needs to be something I like in the collection. How do you identify a watch brand to resurrect? What are the factors that make it possible or worthwhile to pursue? And it was always based on a very interesting book about Zenith’s history with all the best chronographs.Īnd that’s a bit like what I did with the Chronomaster Only book and reviving Nivada.
#Chronomaster el primero how to
I learned about how to relaunch a brand with heritage, because he relaunched the El Primero Chronograph 1969 and the Elite collection. He was relaunching Zenith after very complicated years and, in fact, he gave me the idea. I took a marketing position at Zenith it was with Jean-Frédéric Dufour, who is now the CEO of Rolex.
Nivada What influenced you to make reviving brands your focus, and how did you arrive at your model for doing so? And I think, without wearing this vintage chronograph, I wouldn’t have had the idea to launch my first brand, and I wouldn’t be here right now speaking to you about Nivada and Vulcain. So an idea came from this, from this watch: that was the vintage chrono that inspired me to create William L. I would wear this watch and a lot of my friends would ask me where to buy it, but it was too expensive for a young student.
#Chronomaster el primero full
It was rusty, without a band and needed a full restoration I had it restored in La Chaux-de-Fonds. The other one was a vintage chronograph from the ’50s that I inherited from my great-granduncle moving. He gave it to me … but in fact I already had it, so it’s more like he gave in. Then, he finally offered it to me for my business school graduation. There was an Omega Constellation that I was always borrowing from my father, and that was the first beautiful mechanical watch I dreamed of owning.
#Chronomaster el primero professional
There were no jobs available on the LVMH website for Hennessy or other wine and spirits, but there was an opening in watches Was there a single watch that had an impact on you personally, or on your professional trajectory? I did my internship at Moët Hennessy working on Belvedere Vodka and Hennessy Cognac.īut when I graduated, it was 2009, the financial crisis, so it was a shit year to get a diploma. My uncle has a small vineyard and he sells wine to Hennessy for making cognac. I thought I was going to work for the wine and spirits industry because I’m from Cognac, and all my family is in the cognac business. Was it always your goal to make watches? Why did you choose this industry? We were in contact with a lawyer in Geneva who represented the brand, but they didn’t want to sell. I bought Excelsior Park from the Tourneau Group, but Universal Geneve is owned by City Chain. The Montrichard Group in Hong Kong had been producing my watches, and it was through the CEO of Montrichard, Remi Chabrat, that I met the owner of Nivada and I was able to acquire the rights. to the Korius Group, and I had an ambition to relaunch a few brands: Nivada Grenchen, Vulcain, Excelsior Park and Universal Geneve. "Without wearing this vintage chrono, I wouldn’t have had the idea to launch my first brand, and I wouldn't be here right now."
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